Repeat LED Wall & AV Production for Crocs HQ

Colorado Live Events has returned to Crocs' Broomfield headquarters multiple times to produce LED wall displays for sales conferences, annual meetings, and product market launches.

Colorado Live Events has partnered with Crocs, Inc. multiple times at their Broomfield, Colorado headquarters, bringing ground-stacked LED video walls to life for a range of internal corporate events — from the HeyDude brand's SS23 Sales & Marketing Conference to the company's Create a Movement annual meeting and market launch events.

Each visit is built around the same goal: a large, sharp LED display that fits cleanly into Crocs HQ's lobby and event spaces, with content built around whichever brand and campaign is on stage that day.

Event Summary

Client Crocs, Inc. — Crocs & HeyDude Brands
Venue Crocs Global Headquarters
Location Broomfield, Colorado
Relationship Returning Client — 3 Events to Date
Event Types Sales & Marketing Conference, Annual Meeting, Market Launch
LED Configurations 12' × 7' and 18' × 10' (5.5 × 3 meters) Ground-Stacked

Two LED Configurations for Two Kinds of Events

For the HeyDude brand's SS23 Sales & Marketing Conference, Colorado Live Events brought an 18' × 10' (5.5 × 3 meter) ground-stacked LED wall — sized to anchor a full conference session for a room of sales and marketing staff.

For Crocs' company-wide annual meeting and Create a Movement market launch, the display was scaled to a 12' × 7' ground-stacked configuration — a size built to fit neatly into the HQ lobby alongside the company's living moss wall and branding.

Branded Content for Crocs and HeyDude

Crocs, Inc. operates multiple consumer brands under one roof, and each event called for its own look — from HeyDude's welcome graphics and customer-review content to Crocs' own "Create a Movement" market launch branding.

Colorado Live Events adapted content and show flow to whichever brand and campaign was taking the stage, while keeping the same dependable LED wall setup and on-site support across every visit.

A Trusted Return for Company-Wide Events

Crocs HQ has invited Colorado Live Events back for a third event, most recently for their Create a Movement 2025 annual meeting. Sessions have ranged from full company gatherings to focused sales and marketing conferences, each running alongside a live audience and full presentation program.

That kind of repeat trust is the result of dependable execution — as our team put it after this year's visit, "it's always a joy to work with such an iconic brand."

PRODUCTION SPECIFICATIONS

Technical Summary

LED Display — Config A
  • 12' × 7' ground-stacked LED wall
  • Used for company-wide annual meeting
LED Display — Config B
  • 18' × 10' (5.5 × 3 meters) ground-stacked LED wall
  • Used for sales & marketing conference
Rigging & Setup
  • Ground-stacked installation
  • Built for fast HQ lobby load-in and strike
Content & Branding
  • Custom show content per event
  • Sub-brand support for Crocs and HeyDude
Event Types Supported
  • Sales & marketing conferences
  • Annual meetings
  • Product market launches
Client Relationship
  • Returning client since 2022
  • Three events produced to date

Challenge, Solution, and Result

01 — THE CHALLENGE

A Reliable Partner for Recurring Events

Crocs HQ needed a production partner who could return efficiently for different internal events — sales conferences, annual meetings, and market launches — each with its own room layout, audience size, and brand on stage.

02 — OUR SOLUTION

Two LED Configurations, Built to Fit

Colorado Live Events supplied two ground-stacked LED wall configurations — 12' × 7' and 18' × 10' (5.5 × 3 meters) — sized to each event's space, with show content built around whichever Crocs or HeyDude campaign was launching.

03 — THE RESULT

A Trusted, Returning AV Partner

Colorado Live Events has become a dependable, repeat production partner for Crocs HQ, producing three successful events to date — including the HeyDude SS23 Sales & Marketing Conference and the company's Create a Movement 2025 annual meeting.

Need an AV Partner You Can Call On Again and Again?

Colorado Live Events provides dependable LED wall, audio, and event production for corporate headquarters and repeat engagements throughout Colorado.

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